Soft Lips Pure Review + Giveaway for the entire PURE line (a $42 value)

Softlips PURE line (click to enlarge)

Softlips' new PURE line consists of 7 products - lip tint (lip balm), lip glosses, lip butter and lip polish... all of which are 100% natural and preservative, phthalate, paraben, sulfate, mineral oil and gluten free. The lip glosses, tints and butters contain zinc oxide which works as a natural sunscreen to provide SPF 15. The products are wallet friendly, work well, and are a welcome step in the right direction in terms of major companies becoming a little more green friendly!

The new products in the PURE line include:

Shell Pink, Honesty (nude warm broze) and Coral Lip Tint ($3.99 each): The lip tints are lightweight, go on smooth and have a sheer, lightly tinted, semi pearly color with a touch of shimmer. Like all Softlips lip balms, the packaging is slim and sleek (much thinner than the average lip balm) which looks super classy. The product has a delicate, slightly sweet scent that isn't at all unpleasant. The products work extremely well to keep the lips hydrated and soft while also adding a noticeable hint of color and shine.

Lip Tint in Natural Honesty

Shell Pink, Honesty (nude warm bronze) and Coral Lip Gloss ($5.99 each): The lip glosses have a smooth and slightly creamy feel without being too tacky. Predictably, they have a bit more gloss and shine than the tints, but the tints are actually very glossy as well. The glosses also seem to have more shimmer than the tints, but this may simply be a result of being less matte. Actually, one thing I disliked about this line is that all the lip colors have some shimmer or pearliness to them. If you dig shimmer and pearliness and can find a good color match, the quality of the glosses are great for the price.

Like the tints, the glosses have a pleasant, slightly sweet scent. I actually think they smell a little bit like strawberry candy!

Lip Gloss in Coral Charm

Vanilla Berry Lip Butter ($5.99 each) & Lip Polish ($5.99 each) with Organic Coconut & Sugar: The lip butter is light and super hydrating and also provides a lot of shine to the lips! The product feels super smooth and soothing, so its a wonderful companion to the lip scrub. Like the other lip products, the scent is sweet and pleasant.

The lip polish is thick but glides over the lips smoothy. The sugar crystals do a great job of exfoliating and aren't either too abrasive/harsh or too light. I absolutely loved the light coconut scent of the product.... and, uh, well, I almost felt like I wanted to eat the product too (oh, c'mon I can't be the only one!). When washed off, the polish leaves a little bit of a waxy residue behind, however, the residue seems to have some hydrating properties. This is another excellent product for the price!

Lip Polish

As for the colors: Natural Honesty is a nude with a "warm bronze tone", shell pink is a shimmery, pearly light pink and coral charm is a soft red coral. I actually found that other than the Coral Charm, the colors didn't work too well with my lip color and skin tone. My lips are extremely pigmented, so the Natural Honesty was slightly too brown for my liking and the Shell Pink was just a little too pearly. Beauty Junkies Unite did some wonderful color swatches of the entire PURE line.

Another note: Each of the products contain beeswax and the lip butter additionally contains lanolin, so keep in mind that this is not a vegan product. However, the products are not tested on animals so they bear the "cruelty free" label. While these products don't appear to be organic like the other products in the PURE line, it's nice to see major brands making the move toward becoming "green" though they still have a ways to go.

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Softlips is generously providing one of my readers a set of the new line of Softlips PURE products (3 lip tints, 3 lip glosses, 1 lip butter, and 1 lip polish), a $42 value!

*To enter all you need to do is leave a comment letting me know which product from the Softlips PURE line you're the most excited to try.

For one extra entry each you can:

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Please leave a separate comment for each entry! Also make sure to leave your contact info (email address, twitter ID, facebook link) in one of your comments OR have your email address visible in your profile.

This giveaway will end on August 29,2010 at 11:59 PM PST. Open to US readers only. Good luck!

Giveaway winner: missrantsypants

**I was provided with the Softlips PURE product line free of charge. I did not receive any monetary compensation for this post & was not obligated to give a positive review of the product. All opinions expressed here are mine. Others experiences with these products may differ from mine. **