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Wednesday, March 17, 2010

Sprinkles Cupcakes - Vegan Red Velvet.. I've died and gone to cupcake heaven

Last week I was given the chance to sample one of Sprinkles Cupcakes newest (and mind blowingly awesome) creations... vegan red velvet! Sprinkles Cupcakes in Newport Beach generously furnished me with duo of darling "V" emblazoned red velvet cupcakes so that I could share a test taste with you. Aren't they cute?

To be honest, at first I wasn't sure what to expect. On one hand, it IS Sprinkles so undoubtedly it would be good, but on the other hand, well.... so much can go wrong with vegan cream cheese (think: play dough). Sprinkles' solution to the vegan frosting conundrum was actually pretty ingenious. Rather than a classic cream cheese frosting, Sprinkles concocted something more along the lines of a subtle coconut frosting. Although it doesn't taste particularly cream cheesy (in fact, most people I had try these actually thought it was flat out coconut frosting) it is absolutely deeeeelish! The texture is smooth and the coconut flavor is sweet but delicate. And as for the the cake part of the cupcake itself- definitely classic red velvet. An amazingly moist texture with a nice subtle chocolate flavor and a lovely dark brown/red hue. So uh... I think I'm now in love with a cupcake?

Each Sprinkles cupcake is priced at $3.25, which it isn't bad at all considering they are huge and can easily be split with a friend (or two). I actually shared my cupcakes with a few other people and everyone agreed that they are absolutely great, vegan and non-vegans alike! The non-vegans couldn't even tell these apart from the non-vegan Sprinkles Cupcakes and loved the flavor of the frosting in combination with the red velvet cake.

Sprinkles Cupcakes has locations in Beverly Hills, Chicago, Dallas, Houston, Newport Beach, Phoenix-Scottsdale, San Francisco-Palo Alto, and Washington DC-Georgetown. So if you're ever in the neighborhood, definitely drop by and try out one of the vegan red velvets, you will be sooo glad you did.

A huge thank you to Sprinkles Cupcakes for allowing me to sample this great product. I would have never imagined that Sprinkles would come out with a vegan product, but the emergence of this product along with a gluten free red velvet option is a huge sign that Sprinkles is miles ahead of other conventional bakeries. Sprinkles, thank you for valuing the differing needs of consumers!

**Sprinkles has generously furnished 2 cupcakes for the purposes of this review. I was not monetarily compensated in any way. All opinions expressed here are mine.**


  1. omg!!! I am right there with you! These are the most amazng cupcakes and red velvet is my favorite!!! Palo Alto is like an 1 hour from me but totally worth the drive for these, lol!

  2. ok, so we've just become vegan (have been vegetarian for years) and I'm planning a vampire birthday party for my oldest boy (along with release of New Moon) Sunday. Why oh Why did I not see this sooner. I wonder if they ship. Anyhoo.. this made my day and I'll further investigate. Great blog and thanks!!! xo

  3. OMG yum yum yum!!! Don't make me go bake another cake (I have a crazy cake craving lately). Those look SOOO yummy!!

    BTW love your caption in the post above "de'cap'itated" lol!!

    Found ya from SITS!

  4. They sound amazing and look so good! Glad to hear they are vegan and still so yummy. I wish I could get one here in Nashville!!